September 1, 2011

Fashion's Night Out - Be There!

Question: What is Fashion's Night Out?

Answer: Fashion's Night Out is a "fashion party" founded by Vogue Editor-in-Chief, Anna Wintour, in 2009 to support the fashion industry through the promotion of full-priced merchandise.  The event has gained momentum in the last two years and now extends to 18 countries around the world.

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Question: When is Fashion's Night Out this year?

Answer: Fashion's Night out will take place on Thursday, September 8 between 6 - 11pm.

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Question: Why should I participate?

Answer Part 1: Per FNO's website, "to promote retail and restore consumer confidence."  Just like we need fashion, fashion needs us...

Answer Part 2: For the chance to meet designers, musicians and other celebrities and encounter other unique shopping experiences! NYC participants this year include Rachel Zoe, Adriana Lima, François NARS and Isabel Toledo.

Answer Part 3: There will be free things! A teeny NYC sample selection:
- Champagne at Michael Kors stores
- A Joss Stone concert at Macy's
- Updoes at the Rebecca Minkoff Braid Bar at Saks
- Ice Cream from the Marc by Marc Jacobs truck at Bloomingdale's

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Question: There seems to be a lot going on, how do I know where to start?

Answer: It would be wise to scope out participating retailers in advance, especially in NYC and other cities that have a lot going on.  Check out FNO's amazing "Planning Your Evening" tool to help!

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Add Fashion's Night Out to your calendar NOW!

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